It’s a jungle out there! Put your images up online and you don’t know where they’ll end up. Travel Photographer of the Year sponsor Digimarc is a pioneer in the battle against ‘digital shoplifters’, with a range of products that help photographers protect and track their images online. TPOTY uses Digimarc technology for the images it puts online, and we spoke to Digimarc’s Carrie Sutton, to put everyone a little more in the picture:
Every day people are posting millions of images to the internet. Why is it important to be able to track images online?
There are so many talented digital artists and photographers that put a tremendous amount of work into their craft. It’s vital to make sure that you are protecting those assets from individuals who are using them without giving proper credit or posting them on sites that you would not want to be affiliated with. A few simple preventative measures can be tremendously valuable so that you can make sure you’re properly protecting yourself and monetizing your assets.
How does Digimarc for Images help with this?
Digimarc for Images is a solution that allows you to embed an imperceptible digital watermark into an image, which carries a unique ID that can be tracked across the internet. Unlike visible watermarks which can be easily cropped out, a digital watermark lives within the pixels of an image and isn’t visible to the human eye. With our tracking reports you are also able to see where your images have traveled online in which case you can then seek attribution, fees or request removal.
How did Digimarc for Images get started?
Digimarc as a company was founded in 1995 by astrophysicist Geoff Rhoads. During the mid-nineties the copying of digital photos was just beginning to become a challenge for photographers. Our relationship was forged with Adobe® because digital watermarking was a prime tool that they could leverage in their Photoshop application to help with this burgeoning issue. The rest as they say is history, and we are proud to say that since 1996 we are the only third-party plugin pre-installed in Photoshop.
How easy is it to start watermarking and tracking images?
It’s quick and simple to begin watermarking your own photos! There are four levels to our service that cater to the novice photographer all the way to an enterprise option. Here’s how to get started:
- Embed Your Images in Photoshop – Once you’ve purchased your subscription, you can begin watermarking your images right from within Adobe Photoshop. When your image is open, simply choose the “Digimarc” option under the “Filter” menu and you’re ready to embed your unique watermarks. (Note: If you’d like to try Digimarc for Images before you purchase, you can still embed with a default demo id. Those images do not have tracking capability.)
- Track Your Images – Our search service crawls the web 24/7 looking for where your images have been used. You are then able to view this information from within your account with our search service reports. (Note: This feature is not available with our Basic subscription.)
What are the benefits for professional photographers? And is it also relevant for amateurs?
Protecting and monitoring your online creative portfolio is crucial to building your brand and business. When you take action in the beginning you are in the driver’s seat with the advantage of knowing where your images are being used. This is beneficial for photographers of all levels. We have a wide range of customers who are just starting out or have been experts in the industry for many years.
You’re based in the USA, but online technology means your products can be implemented anywhere in the world. How geographically widespread is your customer base for Digimarc for Images?
Our valued customers come from all corners of the globe including England, Germany, Israel, France, Canada, Kenya and China.
Are there any case studies/testimonials we could check out for ourselves?
What’s the background to Digimarc as a company; what qualifies you to offer these services?
Digimarc was founded in 1995 and has grown to become an industry leader in the digital watermarking field. We hold a large and growing intellectual property (IP) portfolio that spans the breadth and depth of innovation in digital watermarking and content identification, with over 800 issued US and foreign patents. Digimarc for Images was our initial offering that continues to this day. Digimarc’s mission is to build on the vision of pervasive intuitive computing via digital watermarking and signal processing. To fulfill this mission we are building partnerships with industry leaders such as Nielsen, Arbitron and Civolution.
Tell us what else Digimarc does?
We are currently excited about our Digimarc Discover solution which is also built from our core digital watermarking technology. This print-to-mobile experience allows you to enjoy digital content on your smartphone directly from print. We like to say that it works like a QR code, but it’s imperceptible! In the past few years it’s been inspiring to see top publications and publishers such as Seventeen, Sports Illustrated Swimsuit Issue, House Beautiful, and Oxmoor House as well as popular brands like Neiman Marcus, Scion, and Saks Fifth Avenue utilize our technology.
Get 25% off a Digimarc for Images Subscription
Digimarc offers all TPOTY entrants and photographers and blog readers a 25% discount on a Basic, Professional or Small Business Digimarc for Images solution. Here at TPOTY we use Digimarc and can recommend it. To get 25% off visit the Digimarc website, choose your service package and enter discount code “TPOTY” when you sign up.
If you’re passionate about your work, this is the service for you. Digimarc for Images lets you easily manage, monitor and monetize your digital photos by embedding imperceptible digital watermarks. Our popular Digimarc Search Service is also included, which makes it the perfect introduction to Digimarc for Images.