One valuable benefit of doing well in Travel Photographer of the Year is the amount of international exposure that the successful entrants receive through our website. And for some, it can be very valuable indeed…
The TPOTY website attracts a huge number of visitors, not just those thinking about entering or even those who just like to look at stunning images. It also attracts serious image buyers, as young Courtney Krawec, the Australian teenager who won the Young TPOTY title in 2009, discovered earlier this year.
We were approached by a major London advertising agency, who had spotted one of her winning images (see left) on the site, and were interested in using it for an international advertising campaign for a blue-chip client. Usually we simply pass such requests straight onto the photographer but, as Courtney didn’t have anyone experienced in handling image sale negotiations to advise her, we handled them for her. Courtney, now 17 years old, tells the rest of the story in her own words…
“When I first received notification from the TPOTY office that there was an international buyer interested in one of my images, I was shocked. To be honest, I wasn’t sure if it was really happening. At first I thought the offer might come in around £200 British pounds for my image. I had no idea that it might be several thousands! To say that the five-figure sum I actually received was amazing is an understatement!!
I captured the image in question with a regular compact digital camera around 3 years ago now. Though the image could have been taken anywhere in the world, it actually portrays my young neighbour who had moved to Australia from Thailand.
Having such a large company purchase my photo has given me more faith in my own abilities, and more confidence in my work. Next year is my last year of school and feel it will be much easier to really get into my photographic work when I am not having to devote so much of my time to my studies.
I really want to make a difference in the world, and I feel I can do this through my photography. Film is also a medium that is beginning to catch my attention. Capturing images or footage of the disheartening things that happen in third world countries is one way I can raise awareness throughout the world. That the world would then understand and take action, is a true dream of mine.“